Over the last few years, the online personal training industry has boomed – and the pandemic era has only cemented that. With people all over the world studying and working at home, new opportunities for online personal training businesses have opened up. While it’s a given that there are thousands of prospective clients out there, it can be tricky to figure out how to bridge that gap and attract clients when you’re just starting out. Here are some great ways to attract online clients for your personal training business.
- Use the power of word of mouth
Since COVID-19 began and international trading shut down, there’s been a huge focus on supporting small and local businesses over giants like Amazon. Networking has never been more effective, with prospective clients hiding behind every friend, co-worker, cousin and aunty. To begin with, start by reaching out to your loved ones and letting them know about the services you’re offering. It’s more likely than not that you have friends (or a friend of a friend) who wants to get fit. Chat to your friends and neighbours, using word of mouth to find new clients. Word of mouth holds a lot of weight for potential clients, especially right now!
- Jump on Facebook
Facebook boasts a wealth of benefits when it comes to advertising for a new business, but one of its unique selling points is the Facebook groups it has on offer. In the last few years, Facebook groups have boomed and connected people with others who share hobbies or interests. To make a wave on Facebook groups as a new online personal trainer, you can either join an already-existing group or create your own. Invite everyone you know who might be interested in joining a group revolving around fitness, and then create a tight-knit, dependable community. Create valuable content and provide a safe and educational space for your community, and you’ll be raking in clients in no time.
- Define your niche and own it
There’s no doubt that whenever a market booms, it is quick to become saturated. To create a flourishing online personal training business, you’ll need to stand out from the crowd. One of the simplest ways of doing this from the beginning is to find your niche and stick to it. Become an expert in your sector – whether it’s aiding soon-to-be mother’s, losing weight or strength training, there’s likely something specific that you can offer that creates more value for prospective clients than other businesses can. Clients want to know that their personal trainers care about them and are in it for the long haul, so get focused on a small slice of the industry, become a thought leader in your field and get ready to see your business bloom.